๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐
“Good to Know ” Series :
“๐๐๐๐๐๐๐ ๐๐
๐๐๐๐๐๐โ
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๐๐๐, ๐๐๐ ๐๐๐๐๐:โบ In 1950s Los Angeles, a sharp-minded shoe salesman cracked a curious code in consumer behaviour. His strategy was simple: “๐๐ฐ๐จ, ๐ง๐จ๐ญ ๐ญ๐ก๐ซ๐๐.”
โบ Whenever a customer asked to see more shoes, he would politely respond:”Sure, but which one would you like me to take away?”
โบ He had discovered a surprising truth:๐๐ก๐ ๐ฆ๐จ๐ซ๐ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌ ๐ก๐ ๐ ๐๐ฏ๐, ๐ญ๐ก๐ ๐ก๐๐ซ๐๐๐ซ ๐ข๐ญ ๐ฐ๐๐ฌ ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ ๐ญ๐จ ๐๐๐๐ข๐๐.
โบ By limiting the choice to just two:
(a)Customers became more focused
(b)Comparisons were simpler
(c)Purchases happened more naturally
โบ This approach, now considered a classic example of behavioural psychology:
(a)Boosted sales across all his stores
(b)Helped him succeed โ not by offering more, but by helping customers choose
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๐๐๐ ๐๐๐๐๐๐๐ ๐๐
๐๐๐๐๐๐๐๐๐๐:At first glance, having more options feels empowering.But psychologist ๐๐๐ซ๐ซ๐ฒ ๐๐๐ก๐ฐ๐๐ซ๐ญ๐ณ, in his book “The Paradox of Choice”, explains how too many options can actually lead to:
โ ๐๐๐๐ข๐ฌ๐ข๐จ๐ง ๐ฉ๐๐ซ๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ โ people freeze when overwhelmed
โ ๐๐จ๐ฐ๐๐ซ ๐ฌ๐๐ญ๐ข๐ฌ๐๐๐๐ญ๐ข๐จ๐ง โ we second-guess our decisions
โ ๐๐๐ ๐ซ๐๐ญ ๐๐ง๐ ๐ฌ๐๐ฅ๐-๐๐ฅ๐๐ฆ๐ โ because we feel we could have chosen better
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๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐โ ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ: Two options are easy to compare
โ ๐
๐จ๐๐ฎ๐ฌ: Our brain is not wired to process 15 similar alternatives
โ ๐๐จ๐ง๐๐ข๐๐๐ง๐๐: We feel more in control when choices are simple
โWhich one would you like me to take away?โ isn’t just a sales line โ it’s a ๐ฆ๐๐ง๐ญ๐๐ฅ ๐ญ๐ซ๐ข๐ ๐ ๐๐ซ that transforms indecision into action.
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๐๐๐๐-๐๐๐
๐ ๐๐๐๐๐๐๐โ Ever sat at a restaurant with a 20-page menu and felt lost?
โ Now contrast that with a cafรฉ offering just 5 thoughtfully crafted dishes.
โ You decide faster โ and leave happier. Thatโs the paradox of choice in action.
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๐๐๐๐๐๐๐๐ ๐
๐๐ ๐๐๐๐๐๐๐๐ & ๐๐๐
๐:Whether you’re:
โ Designing a website
โ Pitching a product
โ Creating a service package
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โบ ๐๐๐๐๐ซ ๐๐๐ฐ๐๐ซ, ๐ฐ๐๐ฅ๐ฅ-๐๐ฎ๐ซ๐๐ญ๐๐ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌ.Youโre not limiting your audience โ youโre helping them choose.
“๐บ๐๐๐๐๐๐๐๐๐ ๐๐๐’๐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐ โ ๐๐’๐ ๐๐๐๐๐๐๐ ๐๐ ๐
๐๐๐๐๐๐๐”
